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American Airlines Unveils New Logo, Look

American Airlines Unveils New Logo, Look

American Airlines revealed its new logo and plane concept on Thursday morning.

“With the inaugural flight of the Boeing 777-300ER just weeks away and nearly 60 new aircraft coming this year, now is the time to unveil the new, more modern look,” the Fort Worth-based company said in a media advisory. Photos of the new logo and concept leaked out on Twitter shortly before the Fort Worth-based carrier announced the rebranding.

American chief executive Tom Horton has openly talked about the rebranding of American for the past few months, including a new color scheme on planes that have traditionally flown with their shiny metal exposed.

For the complete story by Andrea Ahles of the Fort Worth Star-Telegram, click here.
Updated: January 17, 2013 — 12:12 PM

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